Our TD Bank campaign featured a team of enthusiastic driver reps operating our branded EcoCab's on campus during University Frosh Week festivities. The drivers provided a helpful free ride to class while communicating “Sign up with TD and Get $50 Free” messaging, which included a Cash-Cab contest. The goal of the in cab contest was to motivate riders to open a TD Student Account through a special $50 offer.
While on-route, drivers asked passengers ten questions of increasing difficulty relating to TD and their commitment to the environment. If a student contestant was able to answer all ten correctly, they received a $50 cash prize, which reinforced the promotions key messaging.